Our Journey
The Foundation
Etihad Global founded in Cairo, Egypt. Started as a smart office supplies and procurement company serving enterprises across Egypt. Built operational discipline from day one — inventory management, vendor relationships, and client service.
Operational Expansion
Recognized that clients needed more than supplies — they needed operational support. Launched Back Office & HR Outsourcing services. First ERP implementation projects (Odoo) for existing procurement clients.
Digital Transformation
Formalized Digital Transformation practice. Added BPM consulting, process mapping, and SOP development. Began cross-selling: process optimization + ERP implementation as integrated offerings.
Multi=Platform ERP
Expanded ERP services beyond Odoo to Zoho and ERPNext. Built technical teams for each platform. Established MENA-wide delivery capability with projects in Egypt, Saudi Arabia, UAE, and Jordan.
Official Odoo Learning Partner
Achieved Official Odoo Learning Partner status — MENA's definitive Odoo authority. Launched Rabt Talents, the invitation-only verified expert marketplace. 7 integrated pillars. 150+ projects delivered. 200+ verified experts.
Leadership
Waleed Ali
Founder & Chief Executive Officer
Built Etihad Global from a procurement startup into MENA's transformation partner. 15+ years in operations, supply chain, and business transformation across Egypt and GCC.
Mahmoud Ali
Founder & Managing Director
Oversees service delivery across all 7 pillars. Former operations leader at UN & IsDB. Expert in process optimization and ERP implementation at scale.
Aline Turner
Chief Technology Officer
Leads Odoo, Zoho, and ERPNext technical practice. Official Odoo Learning Partner program director. Deep expertise in Frappe framework and MENA ERP localization.
Iris Joe
Director, Rabt Talents & HR Services
Built Rabt Talents from concept to MENA's leading verified expert marketplace. Former executive search leader with deep network across technology and operations talent.
Iris Joe
Commercial Director
Oversees pricing, partnerships, and client commercial relationships. Ensures transparent, milestone-based engagement models across all services.
Company Facts
150+
Projects Delivered
200+
Verified Experts
6+
MENA Countries
5+
Years of Excellence
7
Integrated Service Pillars
1
Official Odoo Learning Partner Status